Dungeons & Dragons

Play your Way

Young adults are tired of perfectionism they face at school, at work and on social media. The Play Your Way campaign highlights the limitless world of Dungeons and Dragons where there are no wrong answers.

TV Spot

Awards

College Television Awards

Young Ones ADC

The Telly Awards

Addy Awards Utah

Sound Design: Gold Cube

Online Video: Bronze Cube

Narrative: Merit Award

TV Film: Merit Award

Direction: Merit Award

Branded Content: Silver

Online Commercials: Silver

Best in Show

Cinematography: Gold

Art Direction: Silver

Sound Design: Silver

Print

IG Stories

My Role

Our strategists asked us to create a campaign that showed the infinite possibilities and free space that DnD allows. I had the idea that rather than trying to show infinite possibilities in our spot that we could show two vastly different reactions to the same scenario. What if one character met a creature in the woods and saw a friend while another saw a meal? Our team refined the idea and as an art director I got to work on costuming and set design for our spot. While our spot was in post production our team brainstormed other executions for our spot. I combined various elements of DnD and an ambigram generator to create and animate our Instagram Story ads and worked with our other art director to design our print campaign. Through all our pieces we stuck to the theme of using polarity to emphasize the endless possibilities of Dungeons and Dragons.

Creative Process