Food that Fuels
Wendy’s Dave Thomas Foundation is the only adoption charity focused specifically on adoption through foster care and is ranked number one in its category, but few consumers know what it is. Our “Food that Fuels” campaign aims to increase awareness of how Wendy’s contributes to the foundation helps children in foster care find happy, safe homes, and how customer contributions can help in that mission.
IG Stories
Food that Fuels Futures
Food that Fuels Family
Food that Fuels Happy Homes
IG Posts
Caption
Wendy’s Dave Thomas Foundation is named after our founder, who was adopted through foster care. Our foundation finds kids families that can lead them to success just like Dave’s parents did.
Caption
When you buy a Frosty Key Tag or donate at one of our in-store collection boxes, you help Wendy’s Dave Thomas Foundation find loving families for children living in foster care.
Caption
Stable homes—like filling meals—help kids to grow and develop. That’s why Wendy’s Dave Thomas Foundation is committed to finding a happy home for each child living in foster care.
My Role
Because of my family’s personal experience with foster children, I really wanted to create a campaign focused on foster care and adoption. I researched possible companies or groups and found out that Wendy’s Dave Thomas Foundation is the highest rated non profit focused on adoption through foster care. Ben and I brainstormed possible executions, met up to play with food, and with our copywriter crafted the clay pieces used in our ads. I mocked up on photoshop what the ads could look like and the day of we used those references to craft the food into our clay worlds.
Creative Process
Behind the Scenes
The Team
Art Directors: Kylie Romano Paz, Ben Burgoyne
Copywriter: Stephanie Blackham
Photographer: Sara Jane Leonard